The Role Of Global Leadership Management Essay

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Benetton Group Advertising Campaign Media Essay

Benetton Group Advertising Campaign Media Essay Oliviero Toscanis job title was Creative Director and Photographer for the Benetton Group starting in 1982. Under the direction of Oliviero Toscani, the Benetton Group had a very questionable advertising campaign. The Benetton Group used shock advertising until Oliviero Toscanis final campaign about death row inmates. Customers and retailers alike did not approve of this particular advertising campaign. This happened in the year 2000 and caused Toscani to leave the company. The Benetton Group has since switched their advertising to more traditional methods under the direction of James Mollison (Ganesan 2, 8-10). There are certain basic objectives of advertising. When Benetton used shock advertising, it had both pros and cons. There are still certain companies that use shock advertising today, but not to sell clothing and accessories. There are many basic objectives of advertising. The main basic objective of advertising is to convince the customer to buy the product or service that the business is selling. Our textbook defines marketing objectives as, what is to be accomplished by the overall marketing program. (Belch 33). The objective of most advertisements is to solve a problem or concern for the customer. Another objective is to make sure that no one is offended by the advertising. The advertising should show the product or service in a positive light that will somehow benefit the customer. Our textbook describes public relations as it relates to a positive image as follows, generally has a broader objective than publicity, as its purpose is to establish and maintain a positive image of the company among its various publics (Belch 25). Before they hired Oliviero Toscani to be their Creative Director and Photographer, they used an outside advertising agency. It saved Benetton a lot of money to do their advertising in-house. Luciano Benetton, one of the original owners of the company, approved all of Oliviero Toscanis work (Ganesan 6). The main advertising objective for Benetton while Toscani was in charge of it was to make the public aware of controversial social and political issues (Ganesan 1). These issues were at the heart of the advertisements, while the Benetton label looked like just a footnote in the advertisement (Ganesan 6,7). Some people may not even have known they were advertising for Benetton. Viewers must interpret the message advertisers are trying to communicate to them. Our textbook discusses the clarity of the advertising message by stating, Many ads are objective, and their message is clear and straightforward. Other ads are more ambiguous, and their meaning is strongly influenced by the consumer s individual interpretation (Belch 121). Benettons shock advertising could be interpreted differently depending on each individual person. This relates to the concept of selective comprehension. Our textbook discusses selective comprehension by stating, Consumers may engage in selective comprehension, interpreting information on the basis of their own attitudes, beliefs, motives, and experiences (Belch 122). The purpose of advertising is to convince the customer to buy your product or service. Unless the product or service the company is trying to sell relates to a particular social or political issue, it should not be mentioned in the advertising. Benettons product symbolism was the social and political issues that it was trying to make the public become aware. Our textbook discusses product symbolism and states, For many products, strong symbolic features and social and psychological meaning may be more important than functional utility (Belch 61). After Toscani left the company, they focused more on traditional advertising where the product was the central focus, along with a positive look at an issue (Ganesan 13). For example, the advertising campaign after Oliviero Toscani left centered on being a volunteer [Figure (x) on page 10]. Some other issues addressed after Toscani left Benetton that werent portrayed in a controversial way included worldwide hunger, protecting human rights, poverty, and child labor (Ganesan 10,14). Social and political causes were Benettons message (Ganesan 1). Our textbook states the following regarding a companys message, The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. The message may be verbal or nonverbal, oral or written, or symbolic (Belch 148). There are both pros and cons to Benettons shock advertising campaign. One of the pros of Benettons shock advertising campaign is that it attempted to educate people on the various social and political concerns happening at that time. The customers watching the advertisement may pay closer attention and start talking about the issue. It gives viewers a forum for open discussion of an issue (Ganesan 1). Shortly after Oliviero Toscani started working at Benetton, the social issues such as people of different races doing things together and getting along were the primary focus. These images portray positive ways of thinking and encourage unity among different races (Ganesan 4). For example, Figure (i) that is shown on page 4 has a multi-racial group of people smiling and hugging. In addition, Picture 4 on page 15 of the adult white hand against the childs black hand are appropriate, positive images. Although Figure (viii) on page 8 looks a little unpleasant, the message is positive and a little uplifting. Nevertheless, as more time went on, the advertising campaign headed by Oliviero Toscani started to get disturbing, especially when it was concentrated on the political issues. One of the cons of Benettons shock advertising campaign is that the images shown can offend some viewers (Ganesan 13). Children do not really need to see some of those images. The overcrowded Albanian ship shocked me (Picture 11 on page 16). It just made me realize that all those little dots shown on there were all people-individual human beings. Picture 15 on page 17 was a little shocking also because all those little dots on there are portraying real people who have AIDS. Some of the images I saw offended me and I really did not want to look at them. In particular, Picture 5 on page 15 with the white angelic-looking girl next to the black girl with her hair looking like horns. I do not see any purpose to this advertisement. This picture is the total opposite of the prior pictures that enco uraged racial unity. It looks like, that in this case, Benetton is being inconsistent with their previous advertising. The campaign glamorizing death row inmates [Figure (ix) on page 9 and Picture 13 on page 17] was the most shocking. This was the same campaign that caused Oliviero Toscanis departure from the company, for good reason. Fifteen million dollars was spent on this campaign that offended and shocked so many people. (Ganesan 2, 8-10). This advertising campaign used the death row inmates as shock value in order to sell their product. I do not understand what showing death row inmates has to do with selling clothing or accessories. Some issues do not need to be addressed, especially worldwide, through an advertising campaign. They lost retailers, particularly Sears, and were sued by the victims families. This is a direct result of their insensitive advertising campaign. This entire advertising campaign has caused bad publicity for the Benetton name (Ganesan 8-10). Our textbo ok discusses negative publicity by stating that, Publicity is not always under the control of an organization and is sometimes unfavorable. Negative stories about a company and/or its products can be very damaging (Belch 24). That is what happened in this situation with Benetton. It put their name out in the public, but in a negative light. It also tainted their reputation (Ganesan 2). I definitely do not agree with Oliviero Toscanis opinion that it is acceptable for offensive images to be in art and journalism, so therefore offensive images should be acceptable in the advertising industry. Offensive images are not acceptable in art, journalism, or advertising. One of the objectives of advertising is to try to persuade customers to buy your product or service. I do not understand how an image of a newborn baby with their umbilical cord still attached [Figure (vi), page 7] persuades the customer to buy Benetton clothes. An advertising campaign that uses shock advertising is the anti-smoking commercials. This is appropriate because they are trying to let the viewer know the consequences of smoking and inform viewers that smoking may eventually kill you. Some people do not believe that bad things will ever happen to them. Seeing a commercial like this may really shock a viewer into quitting smoking to improve their overall health. Some of these commercials are very difficult to watch without having to turn away. For example, the commercial they currently show where they cut into the brain of a person who was only in their 30s to show that they died of a stroke from smoking. Another anti-smoking commercial that sticks in my mind that really shocked me was when they showed the artery and squeezed out all the plaque that was built up from smoking. The message of this commercial was to show that smoking builds plaque up in your arteries, which will eventually kill you. Anti-smoking advertising also uses f ear appeals to try to stop people from smoking. Our textbook discusses fear appeals and states, Fear is an emotional response to a threat that expresses, or at least implies, some sort of danger. Ads sometimes use fear appeals to evoke this emotional response and arouse individuals to take steps to remove the threat (Belch 197). A commercial for something that actually has something to do with a controversial social issue is when shocking advertising would be acceptable to use. It shocks people into doing something about the problem. For example, the commercials they have on television now for the ASPCA that show animals that have been hurt or are suffering. Those commercials shock you because of the abuse the animals suffer. But, they are a charitable organization that is soliciting funds for the ASPCA to help these animals, so thats why they are acceptable. The images they show on the commercials are related to the cause they are trying to get money for. The animals have no control of how people treat them. This tugs at the heartstrings of people who love animals. The song Angel plays in the background and the singer Sarah McLachlan comes on to speak out against animal abuse and neglect and asks for donations to the ASPCA. Another shock-advertising commercial that they show frequently on television is for The Humane Society of the United States. These commercials have the same sort of message as the ASPCA. These commercials shock me and stick in my mind because I remember the image of the overfilled cage of dogs shown on them. Another scenario where shock advertising is used and is acceptable is for the Christian Childrens Fund. The commercials show children that are dirty and living in squalor in order to solicit funds for their charitable organization. They show a child living in shocking conditions and ask the viewer to sponsor a child for just a certain amount of money per day or month. The commercial states that many children have died just because they are poor and do not have enough healthy food or clean water. These commercials are usually aired late at night and the announcer says something about how the viewer should do it right now while they are just watching television and have nothing else to do. They do want the viewer to put it off until tomorrow because it will be too late then. It is appropriate to use shock advertising when a charity or non-profit organization is using it to solicit funds for their organization. I whole-heartedly agree with Benettons decision to stop their shock advertising and return to advertising that is more traditional. There is a time and place for everything, and shocking people in order to sell clothes is not it. If Benettons goal was to bring controversial issues to the attention of people, it should have been done in a separate forum. And, if Toscani insisted on shock advertising, it should only be in an adult-type setting where children do not have to see images that offend adults. An alternative could have been to set aside a minimal amount of their advertising funds into the shock advertising and the rest into traditional advertising. A company should want to put a positive image in their advertising to sell their products, not negative images that some people may think of as offensive. These shocking images are probably the images that people remember most in their mind and therefore forget what the product is that the company was trying to sell. Benettons shock advertising was negative and offensive to many people. Viewers may remember the advertising because of the shock value of it. However, we may never know how many people really remembered that those shocking images were an attempt to sell Benetton clothes. The basic objective of advertising was not met under Oliviero Toscanis direction. There is no logical reason to try to sell clothes with images that have nothing to do with clothes. There are times when shock advertising is appropriate, but selling Benetton clothing and accessories is not one of them.

Ineffectiveness of Communism Exposed in Animal Farm :: Animal Farm Essays

At one level, George Orwell’s â€Å"Animal Farm† is an entertaining fable of an animal revolution in England. However, beneath this innocent storyline lie several bleak invited readings presented through textual features such as literary devices, characters and events which parallel the Bolshevik Revolution. These readings, achieved through marginalising certain information and privileging other information, lead readers to adopt a pessimistic attitude toward particular groups and political ideologies. Among Orwell’s invited readings are the tendency of communist governments to become corrupt, the abuse of extensive authority and the effectiveness of propaganda. Throughout â€Å"Animal Farm†, Orwell leads readers to view communism pessimistically by suggesting that communist governments are hypocritical and violate ethical principles. Communism is founded upon beliefs of freedom and equality. Indeed, when Old Major paints vivid pictures of animals living freely, he also points out that â€Å"no animal must ever tyrannise over his own kind† and that â€Å"all animals are equal† (p.6). However, later in the novella, the pigs, having established themselves as the upper class, reign supreme. The pigs force the other animals to labour endlessly while they lead lives of luxury. Their oppression culminates at the modification of the final commandment to â€Å"All animals are equal, but some are more equal than others† (p.85). Despite Old Major’s dream of liberation and equality for all animals, democracy fails to materialise at Animal Farm. Here, Orwell’s text suggests that communism often becomes corrupt and violates the principles that founded it, leading readers to view communism negatively. This is reinforced when Orwell draws parallels between the corruption of Animal Farm and the corruption of the ideals of the Russian Revolution. Rivals for Soviet leadership Leon Trotsky and Joseph Stalin are burlesqued by Snowball and Napoleon respectively. Privileged readers who are aware of the events in the Russian Revolution comprehend the irony and are thus presented with two communist governments that failed. Consequently, readers are led to believe that communism rarely works. While communism may be an unsuccessful form of government, its disastrous effects were worsened by extensive authority in the hands of corrupt leaders. Orwell privileges the concept that the vices of leaders possessing extensive authority are reflected in the society which they govern. Napoleon, who is the leader of Animal Farm, is naturally selfish. This trait is exhibited when Napoleon and the pigs lead luxurious lives while the other animals live in poverty. For example, after Mr Jones is overthrown: â€Å"it was agreed that the milk and the windfall apples†¦should be reserved for the pigs alone† (p.

MBA Admissions Essay -- MBA Admissions Essay

MBA Admissions Essay After graduation from KOREA University, I decided to enter Hyndai MotorCompany(HMC), which is the largest Korean car manufacturer and global player, to pursue a career as an international businessman. In January 1991, I joined Domestic Finance Team of HMC. My specific assignment was to plan monthly and annual financial schedules for HMC's domestic funding needs. About two years later, in January of 1993, I was transferred to Retail Finance Team from Domestic Finance Team and responsible for financing by the sales and factoring of Car Receivables. First Challenge the expertise for strategy formulation implementation within a changing business environment. In May 1994, I was selected as a member of Task Force Team that prepare to set up HMC's own finance company. During my six-month assignment, I worked under pressured time constraints. After lots of conflicts with Ministry of Finance and Economy, we got government approval in late 1994. This opportunity provided me with valuable experience in every aspect of business and team experience. Working with the extremely qualified and professional upper management was valuable in shaping my career goals. Especially, during my business trip to Hyundai Motor Finance Company in CA, USA, the international exposure increased my confidence and desire to pursue a career in international business. After the expiration of the Task Force, I was given the option between joining the newly established Finance Company and remaining in HMC. At that time, International Finance Team(IFT) offe red to work together with them. I accepted the proposal because I wanted to further expand my international exposure. Second Challenge the enhancement of the global perspective and strategic vision required to successfully compete in a globalized business setting. In January 1995, I was trasferres to IFT and took over two jobs of financing Foreign Direct Investment and Investor Relations. In march 1995, HMC was planning the biggest foreign direct investment in India ever since the failure in canada, and I, together with my two subordinates, was responsible for project. Despite the fact that only three months had passes after taking a new position. I could carry out the complicated processes on the project. partly owning to the past force team experience. Third Challenge : Throughout my wor... ... The program is clearly not a perfect substitute for experience, but I believe it would program would also allow me to further research my business ideas through the experiences of my peers, independent study, and related summer employment. This would let me have a deep understanding, as I hope, of financial and other market structures, competitiveness, and other factors that a consultant needs take into account when recommending whether to pursue a career as an international business consultant. My long-term professional aspiration is to enter the field of international management consulting. A MBA from your school in interdisciplinary studies will enhance my understanding of all aspects of business. This will contribute significantly to becoming effective in the consulting profession. I am extremely enthusiastic about the future of International Business. I believe that there are major breakthroughs yet to be made in the field. After completing a MBA in your school, I hope to gain practical experience and exposure with a major international business firms. Eventually, I wish to establish my own consulting company providing various financial and managerial services.

Alcohol abuse Essay

Alcohol is absorbed from all parts of the gastrointestinal tract largely by simple diffusion into the blood. However the small intestine is by far the most efficient region of the gastrointestinal tract for alcohol absorption because of its very large surface area. In a fasting individual, it is generally agreed that 10% to 20% of a dose of alcohol is absorbed from the stomach (the volume of alcohol affects the absorption) and 75% to 80% is absorbed from the small intestine. Because of this peak blood alcohol concentrations are achieved in fasting people within 0. 5 to 2. 0 hours, (average 0. 75 – 1. 35 hours depending upon dose and time of last meal) while non-fasting people exhibit peak alcohol concentrations within 1. 0, and in extreme cases up to as much as 4. 0 hours (average 1. 06 – 2. 12 hours). Because it is distributed so quickly and thoroughly the alcohol can affect the central nervous system even in small concentrations. In low concentrations, alcohol reduces inhibitions. As blood alcohol concentration increases, a person’s response to stimuli decreases markedly, speech becomes slurred, and he or she becomes unsteady and has trouble walking. With very high concentrations – greater than 0. 35 grams/100 milliliters of blood (equivalent to 0. 35 grams/210 liters of breath ) – a person can become comatose and die. The American Medical Association has defined the blood alcohol concentration level of impairment for all people to be 0. 04 grams/100 milliliters of blood (equivalent to . 04 grams/210 liters of breath). The following is a generally accepted guide to the effects of alcohol. Distribution Alcohol has a high affinity for water and is therefore found in body tissues and fluids inasmuch as they contain water. Absorbed alcohol is rapidly carried throughout the body in the blood and once absorption of alcohol is complete an equilibrium occurs such that blood at all points in the system contains approximately the same concentration of alcohol. Elimination The liver is responsible for the elimination – through metabolism – of 95% of ingested alcohol from the body. The remainder of the alcohol is eliminated through excretion of alcohol in breath, urine, sweat, feces, milk and saliva. The body uses several different metabolic pathways in its oxidation of alcohol to acetaldehyde to acetic acid to carbon dioxide and water. Healthy people metabolize alcohol at a fairly consistent rate. As a rule of thumb, a person will eliminate one average drink or . 5 oz (15 ml) of alcohol per hour. Several factors influence this rate. The rate of elimination tends to be higher when the blood alcohol concentration in the body is very high. Also chronic alcoholics may (depending on liver health) metabolize alcohol at a significantly higher rate than the average. Finally, the body’s ability to metabolize alcohol quickly tend to diminish with age. Body Weight and Body Type In general, the less you weigh the more you will be affected by a given amount of alcohol. As detailed above, alcohol has a high affinity for water. Basically one’s blood alcohol concentration is a function of the total amount of alcohol in one’s system divided by total body water. So for two individuals with similar body compositions and different weights, the larger individual will achieve lower alcohol concentrations than the smaller one if ingesting the same amount of alcohol. However, for people of the same weight, a well muscled individual will be less affected than someone with a higher percentage of fat since fatty tissue does not contain very much water and will not absorb very much alcohol. Rate Of Consumption Blood alcohol concentration depends on the amount of alcohol consumed and the rate at which the user’s body metabolizes alcohol. Because the body metabolizes alcohol at a fairly constant rate (somewhat more quickly at higher and lower alcohol concentrations), ingesting alcohol at a rate higher than the rate of elimination results in a cumulative effect and an increasing blood alcohol concentration. Alcohol Content It’s not how many drinks that you have, but how much alcohol that you consume. The concentration of the drinks that one ingest can have a slight effect on the peak alcohol concentration due to the differences in absorption rate of different concentrations of alcohol. Alcohol is most rapidly absorbed when the concentration of the drink is between 10% and 30%. Below 10% the concentration gradient in the gastrointestinal tract is low and slows absorption and the added volumes of liquid involved slow gastric emptying. On the other hand concentrations higher than 30% tend to irritate the mucous membranes of the gastrointestinal tract and the pyloric sphincter, causing increased secretion of mucous and delayed gastric emptying. Food Food taken along with alcohol results in a lower, delayed blood alcohol concentration peak (the point of greatest intoxication). There are two major factors involved in this phenomenon. First, because alcohol is absorbed most efficiently in the small intestine, the ingestion of food can slow down the absorption of alcohol into one’s system. The pyloric valve at the bottom of the stomach will close in order to hold food in the stomach for digestion and thus keep the alcohol from reaching the small intestine. While alcohol will be absorbed from the stomach it is a slower and less efficient transition. Second and equally important is the fact that alcohol elimination rates are inversely proportional to alcohol concentration in the blood. Therefore the suppressed levels of alcohol due to food ingestion cause the body to eliminate the alcohol that is absorbed at a faster rate. The type of food ingested (carbohydrate, fat, protein) has not been shown to have a measurable influence on this affect but the larger the meal and closer in time between eating and drinking, the greater the diminution of peak alcohol concentration. Studies have shown reductions in peak alcohol concentration (as opposed to those of a fasting individual under otherwise similar circumstances) of 9% to 23%. Medication If you are taking any medication, it could increase the effects of alcohol. You should always consult your physician or the medical information that accompanies the medication when drinking alcohol in conjunction with any medication. Fatigue Fatigue causes many of the same symptoms that are caused by alcohol intoxication. These and other symptoms will be amplified if alcohol intoxication is concurrent with fatigue. Tolerance Tolerance is the diminution of the effectiveness of a drug after a period of prolonged or heavy use of that drug or a related drug (cross-tolerance). There are at least two types of tolerance at work with alcohol. The first is metabolic tolerance in which the alcohol is metabolized at a higher rate (up to two times as quickly) in chronic users. Because of the higher metabolic rate for alcohol lower peak blood alcohol concentrations are achieved by chronic alcohol users than the average drinker when the same amount of alcohol is ingested. The second is functional tolerance in which there is an actual change in the organ or system’s sensitivity to the drug. Studies have shown that chronic alcohol users can have twice the tolerance for alcohol as an average person. It is important to note however that even in light of these tolerance factors, it has been shown conclusively that even in heavy alcohol users functional impairment is clearly measurable at the blood alcohol concentration levels that are currently used for traffic law enforcement and safety sensitive job performance. Gender Differences As outlined above in the section on Body Weight and Body Type different body types coincide with different body water percentages. In general, but by no means in all cases, women tend to have a higher percentage of body fat and thus a lower percentage of body water. Therefore, in general, if a man and a woman of the same weight ingest the same amount of alcohol the woman will tend to achieve a higher alcohol concentration. This, of course, would not be true if the woman was very fit and the man was somewhat obese, but on average, this is the case. Furthermore, total body water tends to decrease with age, so an older person will also be more affected by the same amount of alcohol. According to the table below the differences in alcohol concentration due to average body composition differences based on gender would be between 16% and 10% depending on age. ________________________________________ Average Total Body Water as a function of Sex and Age AgeMaleFemale 18 to 4061%52% over 6051%46% ________________________________________ Another gender based difference is in the elimination of alcohol. Although not explained, studies appear to show that women eliminate alcohol from their bodies at a rate 10% greater than that of men. Alcoholism and alcohol abuse Alcoholism (alcohol dependence) and alcohol abuse are two different forms of problem drinking. †¢Alcoholism is when you have signs of physical addiction to alcohol and continues to drink, despite problems with physical health, mental health, and social, family, or job responsibilities. Alcohol may control your life and relationships. †¢Alcohol abuse is when your drinking leads to problems, but not physical addiction. Causes, incidence, and risk factors There is no known cause of alcohol abuse or alcoholism. Research suggests that certain genes may increase the risk of alcoholism, but which genes and how they work are not known. How much you drink can influence your chances of becoming dependent. Those at risk for developing alcoholism include: †¢Men who have 15 or more drinks a week †¢Women who have 12 or more drinks a week †¢Anyone who has five or more drinks per occasion at least once a week One drink is defined as a 12-ounce bottle of beer, a 5-ounce glass of wine, or a 1 1/2-ounce shot of liquor. You have an increased risk for alcohol abuse and dependence if you have a parent with alcoholism. You may also be more likely to abuse alcohol or become dependent if you: †¢Are a young adult under peer pressure †¢Have depression, bipolar disorder, anxiety disorders, or schizophrenia †¢Have easy access to alcohol †¢Have low self-esteem †¢Have problems with relationships †¢Live a stressful lifestyle †¢Live in a culture alcohol use is more common and accepted Alcohol abuse is rising. Around 1 out of 6 people in the world have a drinking problem. Symptoms People who have alcoholism or alcohol abuse often: †¢Continue to drink, even when health, work, or family are being harmed †¢Drink alone. †¢Become violent when drinking †¢Become hostile when asked about drinking †¢Are not able to control drinking — being unable to stop or reduce alcohol intake †¢Make excuses to drink †¢Miss work or school, or have a decrease in performance because of drinking †¢Stop taking part in activities because of alcohol †¢Need to use alcohol on most days to get through the day †¢Neglect to eat or eat poorly †¢Do not care about or ignore how they dress or whether they are clean †¢Try to hide alcohol use †¢Shake in the morning or after periods when they have not a drink Symptoms of alcohol dependence include: †¢Memory lapses after heavy drinking †¢Needing more and more alcohol to feel â€Å"drunk† †¢Alcohol withdrawal symptoms when you haven’t had a drink for a while †¢Alcohol-related illnesses such as alcoholic liver disease Signs and tests The health care provider will perform a physical exam and ask questions about your medical and family history, including use of alcohol. The following questions are used by the National Institute on Alcohol Abuse and Alcoholism to screen for alcohol abuse or dependence: †¢Do you ever drive when you have been drinking? †¢Do you have to drink more than before to get drunk or feel the desired effect? †¢Have you felt that you should cut down on your drinking? †¢Have you ever had any blackouts after drinking? †¢Have you ever missed work or lost a job because of drinking? †¢Is someone in your family worried about your drinking? Tests that may be done include: †¢Blood alcohol level (this can tell whether someone has recently been drinking alcohol, but it does not necessarily confirm alcoholism) †¢Complete blood count (CBC) †¢Liver function tests. †¢Magnesium blood test Medical Illness Associated With Chronic Alcohol Abuse DisorderIllness MetabolicAlcoholic ketoacidosis, alcoholic hypoglycemia, water and salt disorders NeurologicChronic problems with thinking such as Wernicke’s encephalopathy and Korsakoff’s psychosis, alcoholic cerebellar degeneration, and central pontine myelinolysis leading to problems walking and other motor activities, acute and chronic dementia, alcoholic peripheral neuropathy MuscularAcute and chronic alcoholic muscle weakness. GastrointestinalFatty liver, alcoholic hepatitis, alcoholic cirrhosis, alcoholic pancreatitis, poor pancreatic function, gastroesophageal reflux, esophageal carcinoma, erosive gastritis, chronic diarrhea, malabsorption, esophageal varices leading to bleeding into the GI tract Metabolic-endocrineHigh cholesterol, high levels of uric acid, low testosterone levels, impotence, testicular atrophy, gynecomastia, irregular menstrual periods, reversible Cushing’s syndrome BloodAnemia due to poor production of blood cells or slow intestinal bleeding, poor white cell production, destruction of platelets, blood too thin to clot properly. CardiacDecreased cardiac function, arrhythmias, dilated cardiomyopathy, high blood pressure PulmonaryIncreased incidence of pneumonia, increased incidence of tuberculosis OtherIncreased incidence of severe intestinal infections, fetal alcohol syndrome, vitamin deficiency syndromes, trauma, sexual dysfunction, insomnia Social Problems Associated With Alcohol Abuse Accidental death and injury50% of fatal car crashes 25-fold increased risk of falls or drowning 50% of fire-related burns or deaths 20% to 30% of trauma seen in emergency rooms. CrimeFrequently involved in violent crime SuicideInvolved in up to 35% of suicides Economic cost$148 billion annually (estimated); 15% for health care and treatment OtherAssociated with increased rates of spouse or child abuse and increased spread of sexually transmitted diseases Treatment Completely stopping the use of alcohol is the ideal goal of treatment. This is called abstinence. A strong social network and family support are important in achieving this. Completely stopping and avoiding alcohol is difficult for many people with alcoholism. There will be times when it is difficult. You should aim to avoid drinking for as long as possible. Some people who abuse alcohol may be able to simply reduce the amount they drink. This is called drinking in moderation. If this method does not work, you should try to quit drinking completely. DECIDING TO QUIT Many people with alcohol problems do not recognize when their drinking gets out of hand. The ideal approach to treatment is to help the person realize how much their alcohol use is harming their life and those around them. Studies find that more people with alcohol problems opt for treatment when their family members or employers are honest with them about their concerns, and try to help them see that drinking is preventing them from reaching their goals. Withdrawal from alcohol is best done in a controlled, supervised setting. Complications from withdrawal can be life threatening. For more information, see: Alcohol withdrawal Your health care provider should order blood and urine tests to check for health problems that are common in people who abuse alcohol. LONG-TERM SUPPORT Alcohol recovery or support programs can help you stop drinking completely. These programs usually offer: †¢Counseling and therapy to discuss alcoholism and its effects and how to control your thoughts and behaviors †¢Mental health support †¢Medical care You may be treated in a special recovery center (inpatient), or you may attend a program while you live at home (outpatient). Medications are sometimes prescribed to prevent you from drinking again. †¢Acamprosate is a drug that has been shown to lower relapse rates in those who are alcohol dependent. †¢Disulfiram (Antabuse) produces very unpleasant side effects if you drink even a small amount of alcohol within 2 weeks after taking the drug. †¢Naltrexone (Vivitrol) decreases alcohol cravings. It is available in an injectable form. You cannot take these medications if you are pregnant or have certain medical conditions. The medications are often used with long-term treatment with counseling or support groups. Depression or other mood or anxiety disorders may be noticed after you stop drinking. These should be promptly treated. It is important that the patient has a living situation that supports their need to avoid alcohol. Some programs offer housing options for people with alcoholism or alcohol abuse. Support Groups Support groups are available to help people who are dealing with alcoholism. ALCOHOLICS ANONYMOUS (AA) Alcoholics Anonymous (AA) is a self-help group of recovering alcoholics that offers emotional support and specific steps for people recovering from alcohol dependence. The program is commonly called a â€Å"12-step† approach. There are local chapters throughout the United States. AA offers help 24 hours a day and teaches that it is possible to participate in social functions without drinking. AL-ANON Family members of a person with an alcohol abuse problem often need counseling. Al-Anon is a support group for partners and others who are affected by someone else’s alcoholism. Alateen provides support for teenage children of people with alcoholism. OTHER SUPPORT GROUPS Several other support groups are available. †¢SMART recovery teaches you have to change your thoughts and behaviors to help people with alcoholism recover. †¢LifeRing recovery and SOS are two nonreligious programs that offer support for people with alcohol abuse. †¢Women for Sobriety is a self-help group just for women. Moderation Management is a program for those who want to reduce how much they drink. It recommends abstinence for people who cannot do this. Expectations (prognosis) How well a person with alcoholism or alcohol abuse does depends on whether or not they can stop drinking. Alcoholism is a major social, economic, and public health problem. Problem drinking can affect every part of a person’s life. If you have an alcohol problem, abstinence can help improve your mental and physical health and possibly, your relationships. Treatment programs can help you quit. However, drinking again after treatment is common. It is important to have a good support system. Complications Alcoholism and alcohol abuse can increase your risk of many health problems, including: †¢Bleeding in the digestive tract †¢Brain cell damage †¢Brain disorder called Wernicke-Korsakoff syndrome †¢Cancer of the esophagus, liver, colon, and other areas †¢Changes in the menstrual cycle (period) †¢Delirium tremens (DT’s) †¢Dementia and memory loss †¢Depression and suicide †¢Erectile dysfunction †¢Heart damage †¢High blood pressure. †¢Inflammation of the pancreas (pancreatitis) †¢Liver disease, including cirrhosis †¢Nerve damage †¢Poor nutrition †¢Sleeping problems (insomnia) Alcohol use also increases your risk for sexually transmitted infections (STIs) and violence. Drinking alcohol while you are pregnant can lead to severe birth defects in the baby. Prevention The National Institute on Alcohol Abuse and Alcoholism recommends: †¢Women should not drink more than 1 drink per day †¢Men should not drink more than 2 drinks per day One drink is defined as 12 ounces of beer, 5 ounces of wine, or 1? ounces of liquor.

Juvenile Offender’s Right to a Jury Trial

This paper intends to answer the following questions: 1) Should juvenile offenders have a constitutional right to a jury trial? and 2) Should each state make that determination? The legal decision (Amendment 6 and 14th) which addressed the issue will be briefly discussed as well as part of the answers to the aforementioned questions. Should juvenile offenders have a constitutional right to a jury trial? Yes, juvenile offenders should be given a right to a jury trial (FindLaw, 2008, n. p. ). Doing otherwise will be considered unlawful since this is a violation of â€Å"the Sixth Amendment† which covers the â€Å"Rights of Accused in Criminal Prosecutions† (FindLaw, 2008, n. p. ). The â€Å"Sixth Amendment† holds that an individual who undergoes criminal trial should be given a right to â€Å"an impartial jury of the State and district wherein the crime shall have been committed† (FindLaw, 2008, n. p. ). In addition to that, juvenile offenders should be given a right to a jury trial because anybody who deprives them of this violates the â€Å"Fourteenth Amendment† which involves the â€Å"Rights Guaranteed Privileges and Immunities of Citizenship, Due Process and Equal Protection† (FindLaw, 2008, n. p. ). Explaining further a jury trial is part of what is technically referred to as â€Å"due process† (FindLaw, 2008, n. p. ). Also, â€Å"equal protection† is provided if a â€Å"jury trial† is given to the juvenile offender (FindLaw, 2008, n. . ). Should each state make that determination? There is really no need for each state to make such a decision because this is already covered the â€Å"Fourteenth Amendment† which involves the â€Å"Rights Guaranteed Privileges and Immunities of Citizenship, Due Process and Equal Protection† (FindLaw, 2008, n. p. ). Here, it is clearly stated that â€Å"No state shall make or enforce any law which shall abridge the privilege or immunities of citizens of the US† (FindLaw, 2008, n. . ). This means that people are protected by the constitution and even their States cannot do anything to take this right away from them (FindLaw, 2008, n. p. ). The same is true with â€Å"a right to jury trial†, it is not necessary that each State determines what their law will be about this since whether States make a move or not, citizens are still protected by the constitution (FindLaw, 2008, n. p. ). References FindLaw. (2008). Sixth Amendment. Retrieved November 7, 2008 from  http://caselaw.lp.findlaw.com/data/constitution/amendment06/ FindLaw. (2008). Fourteenth Amendment. Retrieved November 7, 2008 from  http://caselaw.lp.findlaw.com/data/constitution/amendment14/

The models For Organizational Diagnosis

Organizations undertake a diagnosis of their operation for purposes of checking the effectiveness and efficiency of their work processes. It is because they owe it to their stakeholders, stockholders and other interest groups to assure that their needs and expectations are met. When an organization is regularly checked and diagnosed, problems can be pinpointed and resolved and/or anticipated and avoided. Diagnosis and evaluation of the operation and management of an organization can pave the way for initiatives and innovations towards change and the betterment of the company.The different types of organizational diagnostic models are: Force Field Analysis: This model is a simple method designed by Kurt Lewin in 1951. It takes into consideration the two major forces affecting an organization: the restraining forces that are borne from the limitations of the company; and, the driving forces that are borne out of the effective and positive characteristics of the organization. In applyin g this diagnostic method, the desired balance in enhancing the driving forces to counter the restraining forces will be achieved.Leavitt’s Model This diagnostic tool model desgined by H. J. Leavitt in 1967 looks into the contributing variables in an organization. These variables are the tasks performed; the structure designed; the technology implemented and the human resources available.What this model checks are the changes in any and each of the variables and how they affect each other. In diagnosing an organization using this will pinpoint effectiveness of change that will benefit all the variables. Likert System Analysis R.Likert designed a diagnosis model in 1967 that addresses the motivation; communication; interaction; decision making; goal setting; control and performance aspects of an organization. These aspects of an organization are reflected in four different management systems such are the exploitative-authoritative type; the benevolent-authoritative type; the co nsultative type; and the participative group type. This model uses the questionnaire tool to assess an across the board opinion among the employees, thus, a true consensus can be derived at and better analyzed as the responses are graphed and plotted to see trends and transitions.Open Systems Theory Organizations are deemed to be a social entity and the open systems theory greatly considers the feedback from its environment and outside factors. This diagnostic model considers inputs; throughputs; outputs and renewed inputs in and out of the organization to achieve the desired dynamics towards efficiency. In diagnosing through the open systems theory, the organization has a wider leverage to really see the finer details of its function in the inside and in the outside that will lead to a more comprehensive identification of more factors towards change.Weisbord’s Six-Box Model This model as designed in 1976 by Weisbord outlines the categories in an organization that must be dia gnosed: its purposes; structures; relationships; leadership; rewards and helpful mechanisms. Everything that work and play around those categories must be identified and congruently be evaluated towards initiated and innovative, appropriate change. This will identify the â€Å"what is† aspect of the categories and then arrive at â€Å"what should be†. In applying this model, an organization can profoundly dissect its functions thru the very pinpointed questions to be asked.The Congruence Model for Organization Analysis This model is a dynamic combination of the principle of the Open Systems Theory; the Leavitt System Analysis and the Weisbord Six-Box Model. Nadler-Tushman developed this analytical method with the assumption that organizations are dynamic entities operating within a wider environment outside of its confines and that there are behaviors among its employees as individual and groups that transpire and interact and transact.This model is remarkable because it zeroes-in into the aspects of the functions in the organization in terms of whether they fit or they do not fit. It is a model that analyzes relevance and congruence in the interaction of the functions. McKinsey 7S Framework Within the framework of an organization as what the McKinsey Consultants identified in 1981 are the â€Å"7-S† that interact: style; staff; systems; strategy; structure; skills; shared values. These variables are illustrated as cells and molecules which makes them interdependent with each other.The framework therefore rationalizes that to achieve efficiency in an organization, all of those variables must be simultaneously, equally efficient. Any change on any of the variable must correlate with a change in the others. The benefit of using this model is that any initiatives towards change will be reflected in each and every variable of the organization and not just on only one. Tichy’s Technical Political Cultural (TPC) Framework This is a model that further analyzes the environment an organization is in, together with its history.It was designed in 1983. In this diagnosis, the cultural, political and technical dynamics of the organization are identified. The merit of this model is that it considers diagnosing to be very specific about every â€Å"strand† of the organization’s political, cultural and technical dynamics that they should be aligned, managed congruently for the organization to be efficient. High-Performance Programming This diagnostic model adopted the Likert System Analysis to work on the four levels in the organization.Level 1 is identified as the reactive level. The responsive level is the 2nd level. The 3rd level is the proactive level and the 4th is the high-performance level. It was in 1984 that Nelson and Burns designed this model to enable organizations to plan the right interventions towards the necessary transformation. Utilizing this model will enable an organization to truly empower e very individual in its employ that will lead to growth and development. Diagnosing Individual and Group BehaviorThis model specifically focuses on the individual behavior of employees in the organization. M. I. Harrison used in1987 the principles of the Open Systems theory in designing this model. This model takes into account the variable transpiring on the organizational level; the variables on the group level and the variables on the individual level. The distinctive premise of this model that is remarkable is that it considers the quality work life of employees. The Burke-Litwin Model of Organizational Performance & ChangeBurke-Litwin developed this diagnostic model in 1990, thus this is more modern method. This diagnosis process covers the 12 theoretical variables; the consideration of the variable effect of the climate and culture of an organization; the distinction between transactional and transformational dynamics of the organization; and, the specification of the nature an d direction of the effect of the variables. This diagnosis model is the most comprehensive method that will truly define an organization. A. T. &T. (merged with BellSouth Corporation)Going two notches higher because of its year 2008 revenue performance at US$124 billion –A. T. &T. ranked No. 8 amongst Fortune top 500 global companies. This is higher by 4. 3% from its 2007 revenue earnings. 2008 Profits is US$12 billion. Based in Dallas, Texas, A. T. &T. merged with BellSouth in the year 2006. At close of the last trading hour of the last trading day for the week, April 24, 2009 positioned A. T. &T. stock at US$. 25. 22 per share. At more than 100 years of corporate existence, A. T. &T.is the world’s largest communications holding company with most advanced, most innovative, most comprehensive telecommunication services from telephones, to internet, to multimedia services, to entertainment solutions meeting individual to multinational business needs of its 77 million cu stomers.Its research and development laboratories are the most advanced facilities in modern day technology. The leadership it has etched in telecommunication is due to the groundbreaking initiatives in innovations and inventions. Its technological advancements have merited seven Nobel Prizes and thousands of patents all over the world.A. T. &T. sustains its corporate governance by solidifying six strategic focus areas: through their commitments to the betterment of communities; through their meritorious investment in people; through their leadership with integrity, ethics and responsibility; through their environmental concerns for sustainable protection; through their efficient networking with people, businesses and customers; and through their consistently innovating technology. A. T. &T. has more than 300,000 employees worldwide. The career and work environment that the company offers its employees is holistic and comprehensive.Employees have a track opportunity to grow. They ar e made to be involved with the company’s advocacies. They receive above industry standard benefits and privileges. They are continually educated and trained. They dwell within the spirit of true teamwork and concern like a family.Due to the comprehensive global operation and services, the Burke-Litwin diagnostic model will dynamically ensure that continuity and sustainability of the excellence position and prestige that A. T. &T. pursues in the industry. The Burke-Litwin model has the tools and mechanics to analyze the very wide external environment of A.T&T.The many executive positions in the company together with its thousands of employees mandate a more astute conduct of interrelationship behavior plus a unifying culture, a conducive work climate and the alignment of skills, job and performance matching.The mission and strategy of the company together with its management practices can be very well checked by this model, together with the structure of the functions and the system of policies. A complex and dynamic A. T&T. will thrive further and better if they check and balance their organization with the Burke-Litwin model.References:Falletta, S.V., Ed.D.,   â€Å"Organizational Diagnostic Models:   A Review & Synthesis†. 2005. http://www.leadersphere.com/img/Orgmodels.pdf. â€Å"Fortune 500 of 2009† Fortune Magazine. CNNMone.com. http://www.cnn.com/magazines/fortune/fortune500/2009/full_list/. A.T.&T. Corporate Profile http://www.att.com/gen/investor-relations?pid=5711.